You May Want Social Media Without Enjoying It
The urge to repeat a behavior can outlast the pleasure that originally reinforced it. Willingham suggests distinguishing genuine enjoyment from habit, social reciprocity, fear of missing out, and professional obligation, then meeting the real need more deliberately.
- Wanting to repeat a behavior is separable from enjoying it
- Habit can survive after pleasure fades
- Social obligations can be discussed and bounded
- Professional use can be bundled and scheduled
“the feeling of really enjoying something is not identical with I should keep doing this again”
“the keep doing it again outlives the enjoyment”