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04 October 2024

Episode 386: Bonus Episode - Helping Girls Overcome Barriers to Become Entrepreneurs

7Frameworks
12Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster14:00

Why Work-Life Balance Is the Wrong Goal for a Founder

Ebony rejects the idea that every responsibility can remain evenly balanced. She instead adjusts her attention as consulting work, Build Her World, clients, and family needs change, while relying on experienced founders and a supportive family network to reduce pressure.

  • Different responsibilities require attention at different times
  • Consulting revenue and startup growth must be managed dynamically
  • Founder relationships provide perspective during stressful periods
  • Family support includes reducing expectations during demanding periods
  • The useful question is where time matters most right now

It's not because some things require attention at different times, right?

Ebony Pierre Ramirez · 14:30

So it's it's really just like adjusting within um every day, but knowing what's the most important to spend your time on.

Ebony Pierre Ramirez · 15:30
#work-life-balance#stress#support-network#founders

Hot Take· 1

Hot Take29:30

Why a DEI Consultant Is Adopting ChatGPT Cautiously

Ebony is interested in using ChatGPT to accelerate systems and processes, but she is approaching adoption gradually. Her DEI perspective raises questions about inclusion and harm, creating a tension between excitement about the technology's future and caution about its current effects.

  • Generative AI may accelerate routine systems and processes
  • Adoption should consider who is included or disadvantaged
  • Excitement about future capability does not remove present risks
  • Experimentation can proceed gradually rather than uncritically

I'm starting now to probably adopt a little bit more chat GPT, um, but slowly.

Ebony Pierre Ramirez · 29:30

I'm extremely excited because that is the future of where we're gonna be going. Um, but we've got to be cautious.

Ebony Pierre Ramirez · 29:30
#generative-ai#dei#chatgpt#technology

Explainer· 1

Explainer06:00

Why Build Her World Reaches Girls Before Self-Doubt Takes Hold

Build Her World introduces entrepreneurship to girls around ages 10 to 13 using the more accessible identity of a “builder.” Ebony chose this developmental window because girls are strengthening creative skills but have not yet reached the period when insecurity and self-doubt often intensify.

  • The platform reframes entrepreneurs as builders
  • It focuses on Generation Alpha girls around ages 10 to 13
  • The age range supports early skill and confidence development
  • Launching a company is secondary to building durable capabilities

So I changed it to builder because that's kind of a term that really encompasses the crafting, um, the building, um, the creative right around…

Ebony Pierre Ramirez · 06:00

If a girl actually builds a company out of it, that is, I mean, that's creme de la crème. That's me hitting it out of…

Ebony Pierre Ramirez · 07:00
#girls#entrepreneurship#confidence#education

Story· 3

Story02:00

How Dance, Wall Street, and Oculus Led Ebony to Entrepreneurship

Ebony Pierre Ramirez traces an unconventional career from professional dance and executive administration to Goldman Sachs, Bloomberg, a startup, and Oculus. Working closely with founders and gaining experience in technology, program management, and venture capital ultimately encouraged her to build a company of her own.

  • Studied dance at the University of Washington
  • Supported her performance career through executive administrative work
  • Learned about finance while working at Goldman Sachs
  • Gained startup experience before joining Oculus
  • Tested her fundraising abilities by raising a venture capital fund

And by that time in my career, I thought, you know, I think I want to do entrepreneurship.

Ebony Pierre Ramirez · 03:30

I wanted to either become a venture capitalist or launch my own company, but I wanted to get some Silicon Valley experience.

Ebony Pierre Ramirez · 03:30
#career-change#dance#technology#venture-capital
Story08:30

Building an App Without Being an Illustrator or Expert Coder

Creating Build Her World required Ebony to confront two major capability gaps: character illustration and software development. Rather than attempting to master both disciplines herself, she recruited specialists and learned enough of the development team's language and processes to collaborate effectively.

  • Diverse characters were essential to the product's identity
  • Specialist illustrators converted the vision into polished artwork
  • Ebony chose not to crash-course advanced development
  • Technical vocabulary helped her communicate with developers
  • Prior technology experience eased the transition into product ownership

And I am not an illustrator, so I had to figure out how to how to create these cartoon characters.

Ebony Pierre Ramirez · 09:00

So I had to figure out how to hire development team and work closely with them, adopt their language, um, and really try to come…

Ebony Pierre Ramirez · 09:30
#delegation#app-development#illustration#founders
Story11:00

The Missing Opportunity That Pushed Ebony to Build Her World

Ebony enjoyed helping founders while working in venture capital, but she was frustrated that girls lacked the entrepreneurial exposure and vocabulary commonly available to boys in Silicon Valley. After waiting to see whether another organization would address the gap, she decided to act herself.

  • Working with founders gave Ebony energy and a sense of contribution
  • Girls were not receiving equally targeted entrepreneurial preparation
  • Exposure to founders gives some children an early vocabulary advantage
  • Frustration became motivation after the gap remained unaddressed

And I think I waited a couple years thinking another group would do it, and I still see that it's not done, and I was…

Ebony Pierre Ramirez · 12:30
#opportunity-gap#girls#silicon-valley#motivation

Tool· 1

Tool17:30

How Ebony Protects Her Startup Time While Consulting

Time blocking is Ebony's main boundary between her established DEI practice and Build Her World. She schedules client obligations, startup work, breaks, and family communication, then resists calls and messages that would redirect attention away from the calendar's designated purpose.

  • Block time explicitly for consulting and startup work
  • Check that paying clients continue receiving promised value
  • Communicate late nights and early mornings to family in advance
  • Schedule lunch, walking, and recovery rather than leaving them implicit
  • Avoid reacting immediately to calls, emails, and pings

I would say that time blocking is probably the best boundary that I put in place.

Ebony Pierre Ramirez · 17:30

I used to take a lot of kind of interruptive calls or emails. I don't do that anymore, and that has probably increased my efficiency…

Ebony Pierre Ramirez · 21:00
#time-blocking#calendar#focus#consulting

Takeaway· 5

Takeaway07:00

Entrepreneurship Teaches More Than How to Start a Company

Ebony sees youth entrepreneurship as a way to develop collaboration, resilience, and practical business literacy. The central benefit is not necessarily an operating company, but the confidence and transferable skills girls gain while attempting to create one.

  • Treat entrepreneurship as capability-building
  • Teach inclusive collaboration early
  • Reframe setbacks as signals to adapt and continue
  • Close the entrepreneurship-skills gap between girls and boys

But I would say more importantly, it's it's about inclusive collaboration.

Ebony Pierre Ramirez · 07:00

It's about understanding that a setback is just you got to change your mindset and keep going after the skill.

Ebony Pierre Ramirez · 07:00
#resilience#collaboration#skills#youth
Takeaway19:00

Why Ebony Stops at Good or Great Instead of Chasing Perfection

Ebony accepts that building a company requires hustle but refuses to make perfectionism the standard. Treating good or great work as sufficient helps her ship, control stress, and avoid spending scarce time polishing details that do not materially improve the outcome.

  • Some hustle is unavoidable when building a company
  • Overwork should not become the default operating model
  • Perfectionism can consume time without improving results
  • A good-or-great threshold reduces founder stress

perfection is not a place I ever live in.

Ebony Pierre Ramirez · 19:00

But I think that good and great will get it there. Um, almost like no, 98% of the time.

Ebony Pierre Ramirez · 19:30
#perfectionism#execution#stress#productivity
Takeaway21:30

Why Hobbies Belong on a Founder's Calendar

Ebony schedules a daily dance session and combines walks with photography. Dance provides emotional expression, while photography sustains creative motivation and humility because it keeps her practicing something she has not mastered.

  • Schedule personally meaningful activities instead of hoping time appears
  • Use physical expression to release accumulated pressure
  • Pair routine walks with a creative practice
  • Maintain humility by learning outside your strongest discipline

So I was a dancer, so obviously a dance session is happening every day, just so you know every day it's happening.

Ebony Pierre Ramirez · 21:30

I do a little photography, so oftentimes on a walk, I would take the 20-minute walk and just take pictures as well.

Ebony Pierre Ramirez · 22:30
#creativity#hobbies#dance#photography
Takeaway26:00

Accept Mistakes Before Turning a Side Hustle Into a Business

Ebony advises aspiring entrepreneurs to compare employment's constraints with the meaning available from pursuing work aligned with their passion. She also stresses that mistakes are inevitable and that accepting them early makes it easier to recover, learn, and continue toward the intended goal.

  • Evaluate the real trade-offs in the conventional employment offer
  • Align the venture with work that feels meaningful
  • Do not expect entrepreneurship to eliminate exhaustion
  • Assume mistakes will occur
  • Convert mistakes into learning rather than treating them as disqualification

And if you're able to make money with it, I mean, the value that you feel um at night um won't feel as much exhaustion,…

Ebony Pierre Ramirez · 27:00

we all make mistakes um and just assume you're gonna make tons.

Ebony Pierre Ramirez · 27:30
#side-hustle#mistakes#passion#entrepreneurship
Takeaway30:30

Ask Who Is Missing From the Table Before Building Your Product

Ebony challenges founders to examine who is absent from product decisions and who lacks a bridge to the resulting service. She argues that inadequate inclusion leaves valuable talent and insight undiscovered, even when a company legitimately serves a defined target market.

  • Identify who is absent from product and service decisions
  • Build better bridges to overlooked communities
  • Distinguish a target audience from unnecessary exclusion
  • Treat accessibility as a product-quality question
  • Use inclusion to uncover ideas and talent the business is missing

It is we're missing out on a lot of genius because we're not being inclusive enough.

Ebony Pierre Ramirez · 30:30

my number one to everyone that they could be doing more of is to think who is missing from the table and who you're not…

Ebony Pierre Ramirez · 30:30
#inclusion#product-design#accessibility#founders