The Best Product Does Not Automatically Win
McNeill rejects the idea that product quality alone determines market leadership. A strong go-to-market can let an inferior product win share, but a product still needs enough value to retain customers; durable growth requires both product and distribution.
- Strong sales can overcome a product disadvantage
- Microsoft's enterprise sales force is McNeill's central example
- Weak products eventually lose repeat customers
- Durable businesses need both product quality and go-to-market strength
“You have to have a killer product, but you also have a killer go-to-market.”
“Microsoft's a great example of not having the best product, but winning market share like crazy.”