A Pure Supplement Still Fails If Your Body Cannot Absorb It
The guest distinguishes ingredient purity from bioavailability. His company formulates purified astaxanthin because the isolated molecule would not absorb well on its own, then compared equal doses in the same volunteers one week apart and measured blood concentrations across 24 hours.
- Purity and absorption are separate product qualities
- An isolated active molecule may still require formulation
- The described crossover test used equal doses in the same people
- Blood sampling measured peak concentration and total exposure
- The guest reports threefold higher absorption for his company's formulation
“It's 100% pure, but then we have to formulate it to make it absorbed because if it's if we just take it off the end…”
“we got three times the amount of astaxanthin at the highest concentration, but also the total exposure over 24 hours.”