Selling Business Advice Does Not Prove Business-Building Expertise
The conversation challenges the assumption that a profitable course seller must be qualified to teach company building. Someone may be highly capable at funnels and internet marketing while lacking a record in the broader discipline they claim to teach.
- Course revenue can demonstrate sales skill
- Marketing competence and operating competence are different
- Teaching credibility should come from relevant experience
“people who sell courses on how to be a good entrepreneur but have never really successfully started growing a business that's psychotic”
“that makes them a really strong internet marketer”