Sounding Authoritative Is Not the Same as Being an Authority
The speakers separate communication skill from subject-matter competence. Social media rewards concise, confident performance, which can make a persuasive speaker appear more knowledgeable than a less polished practitioner.
- Strong delivery can manufacture perceived expertise
- Soundbites reveal communication skill, not necessarily competence
- Awkward practitioners may know more than polished creators
“But just because you sound authoritative and you have a good voice for it and you have a great soundbite, doesn't necessarily mean you are…”
“So, just because you can perform well means literally nothing.”