Frameworks

The Golden Ratio Brow Map

Map each brow to the face before shaping a single hair

Crossover Trial

Compare two interventions in the same people with a washout between them

Innovation4 steps

Put Yourself on Airplane Mode

Create distraction-free space so your subconscious can generate original ideas

Question the Requirements

Strip inherited rules down to the few outcomes that must remain true

Observe-Say-Capture Comedy Loop

Turn live observations into material by speaking and capturing every idea

The Decentralized Innovation Flywheel

Let local teams experiment, then spread what works

Starvation Escape Pathway Targeting

Expose cancer adaptation, map its rewiring, then target the escape routes

Constructive Failure

Design failures that reveal the real priority

Stale Category Revitalization Scan

Find neglected categories, validate momentum, then rebuild their consumer meaning.

Two-Truth Product Definition

Define the two or three outcomes users must rave about before building

Annoyance-to-Prototype Loop

Turn a repeated irritation into a tested physical solution

Topical Prop Refresh

Update an old creative asset by replacing its dated reference

Innovation4 steps

Boredom Breeds Brilliance

Protect undistracted space so imagination can produce original ideas

Premise, Attitude, and Physicality Method

Anchor the plot, rewrite for your strengths, then make the joke physical